UnitedHealthcare’s reputation of practical innovation and embracing technology fuels our reputation as a leader in the health care industry.

A new model for health care

1984

• We pioneered a "non-gatekeeper" model for health care with the introduction of Open Access,

1998

• We introduced an improved method of gathering and evaluating clinically meaningful data. Clinical Profiles was developed to provide physicians with important information about their current practice patterns in comparison to nationally-accepted best practices in medicine. 
• With the help of physician feedback, we’re continually improving our reporting system and expanding the program to include more specialties, consensus treatments and screenings.

1999

• Care Coordination was introduced, focusing on improving the health of individuals by offering education, accelerated access to care, coordination of services, measurement of outcomes, and careful monitoring of individuals who have chronic and/or complicated medical conditions. 
• Care Coordination is now an entire system of proactive programs and services that help identify and fill the gaps in care that occur when a patient’s health care needs are not being met. 
• We're playing a significant role in managing the cost of health care by proactively supporting the small percentage of people who consume the most health care.

2004

• Acquisition of Golden Rule Health Plans, the premier Health Savings Account organization.
• Health Savings Accounts are offered to individuals through Golden Rule Health Plans and groups through UnitedHealthcare's iPlan HSA.